Edit Hats was set up by a good friend of mine with an eye to helping those people out there living on the street. For every hat you buy, another is donated to a homeless person. My friend runs the whole operation himself out of his bedroom, with a little help from the Central London Samaritans to give away the hats. He does it all in his free time.
Is he the Second Coming? Definitely not. Buy a hat anyway: www.edithats.co.uk